About us

Established and registered in Abu Dhabi, Creative Education Services (CES) considers itself the avant-garde in the educational sector, providing a comprehensive solution to educational institutions, focusing primarily on Schools and Nurseries. Our objective is to support the school owners/principals in efficient and cost effective management by identifying areas of improvement and providing total solutions and assisting in educational reforms with international expertise.

We bring International expertise in assisting educational reforms. Fundamental to our motto Future Education… Global Way… is the inclusion of core values – Universal values, Forward thinking, Continual updating of techniques, Innovations and Leadership. Our service model provides commitment to creating strong partnership, respect for culture and heritage, commitment to ensure sustainability, a strong belief in the power of strategic management processes and emphasize on collaboration and cooperation.

CES is based in Abu Dhabi with projects and clients throughout the United Arab Emirates as well as the wider Middle East and India. We partner with nurseries, schools, special education centres and higher education institutions and are committed to lending support in areas of strategic management process and sustainable systems through innovative techniques and collaboration.

The key to our success is the availability of a strong experienced team of experts in the field of education both academic and operations, committed to providing a bespoke and comprehensive service to meet the diverse and varied needs of our clientele.


KK Ashraf CEO

  • Four decades with HSBC in Abu Dhabi
  • Served as Director of Private Banking
  • Associated with social, educational, charitable and humanitarian activities
  • Founder Director, Chairman/MD of 7 international schools and 8 nurseries in the Middle East and India.
  • Chairman of Modern Hospital (Kodungallur) & Managing Trustee of Modern Charities


The voyage towards success is all about idea, dedication, and courage. The journey of Creative Education Services (CES) team, led by the CEO, Mr. K. K. Ashraf (KK), a banker turned educationist, has been no different. Mr. Ashraf, fondly called KK, sent his foot into the Arabian sands about four and a half decades back. KK’s life in the UAE for 45 years, is empowered with the knowledge of every aspect of the UAE. This, coupled with his profound experience and connections, has been a key factor in the successful development of CES into a leading “total solution provider” to schools and nurseries across the UAE.

The expedition was definitely exciting with the successful launch of Bharatiya Vidya Bhavan School in Mussafah, Abu Dhabi.   The trust and confidence reposed on KK by the UAE national owners and investors helped CES bring under its umbrella six international schools and nine nurseries, both in the UAE and India.   In addition to its operational team, CES has educators and trainers with over 100 years of experience shared between them in international education.

The company’s flagship school, Al Basma British School, now one of the leading British schools in Abu Dhabi, is running in full capacity, with many parents making a bee-line to seek admissions and are waitlisted. All of the schools offer high quality education at affordable fees.   The focus of schools is on STE(A)M education and offer Robotics, Aero-modelling and Rocketry to hone their skills in creativity, problem solving and higher order thinking skills.

A journey of a thousand miles begins with a single step.
- Lao Tzu.